12 Enterprise Brands Doing YouTube Marketing Right

PHOTO: Shutterstock YouTube has been around since 2004, and the art of YouTube marketing is spreading from industry to industry at a more rapid rate every year. According to YouTube itself, YouTube on mobile alone now reaches more people in the U.S. than any TV network — and brands with well-followed YouTube channels are helping to drive that incredible reach. After...

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How to Create Engaging Social Media Videos: A Step-by-Step Guide

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media...

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How to Do Video SEO for Your WordPress Site

As consumer demand for video content grows, the WordPress sites you build will have to accommodate for that demand. This means creating high-quality video content, ensuring that you have enough bandwidth for it to play without issue, and placing it within prime real estate where it’s bound to get noticed on the website. There’s also search optimization to think about. Now, this isn’t as cut-and-dried as optimizing content written for your site...

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