Creating a Meaningful Consumer Journey: Insider Tips on How to Build an Effective Sales Funnel
Did you know that 73% of companies with above-average customer experience perform financially better than their competitors? Being customer-driven is an important aspect of a business. One way to ensure you maintain a great customer experience is by implementing a sales funnel.
Read on to learn a few tips on how to build an effective sales funnel.
What Is a Sales Funnel?
If you are wondering, “what is a sales funnel?”, look no further. Building a sales funnel involves breaking down the customer journey beginning at the awareness stage and ending in the purchase stage.
The best sales funnel will include other things that the general funnel does not. This could include a post-purchase follow up that can help you maintain the customer. Sometimes you can even up-sell using a marketing funnel.
Step one involves bringing traffic to your site. The easiest way to get this done is by creating SEO-friendly content and using backlinks. Leads will work through your funnel creating a more personalized experience that you can use to your advantage.
Generally, every sales funnel strategy follows the same path. A sales funnel service can help you generate these stages through your website. Building a sales funnel will always involve these stages:
The best sales funnel will tell people what their problem is that can be solved with your services or products. If a potential customer does not grasp that they have a problem, they will make a purchase.
The pro tip to having this at the top of the funnel is to have clear solutions. If your service is too complicated to understand, consumers will move on to your competitors.
After a consumer recognizes they have a problem, they will be ready to find more information about their solution. People use strategies whether they know it or not to look up information. For example, reading reviews, talking with salespeople, or visiting showrooms are all part of the information search.
This is where keyword research can come in handy. Once you understand what your audience is searching for, you can provide them with the information they need to come to your site and go through the funnel.
After finding the proper information, customers will begin to compare the alternatives. This is where a sales strategy funnel comes in handy. You have to make sure you don’t lose a potential customer to the competitors.
A good way to keep people on your site is by creating educational content. They will seem non-promotional while actually promoting your business.
After the first three stages, a purchase decision is a natural conclusion. They know they have a problem, found more information, compare their options, and now have decided what is best for them.
This is the bottom of the funnel, but it is not the end of your strategy. This is where you will create content to help customers feel confident in their purchase decision.
Consumer Journey Matters
A consumer’s journey matters and is a major factor in how they decide on purchase decisions. Having a thoughtful sales funnel strategy is imperative for digital marketing. Get your consumers to make the right purchase decision with you by implementing an easy to follow sales funnel.
To increase targeted traffic to your website and create a sales funnel that leads to paying customers, contact us today.