Digital Marketing

16 Crucial Alexa Skills For Marketers

A majority of Alexa owners user their device to help them cook, check the weather, schedule alarms and control smart home devices, but as more companies and personalities invest in Alexa Skill production, marketers are beginning to reap the benefits. To help you hack your mornings and learn something new during those quiet moments in your home, here are sixteen awesome Alexa Skills for marketers. Marketing and branding...

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Drive Higher Engagement by Joining a Twitter Chat

Twitter chats are a great way to amplify your social reach PHOTO: John King With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter.  The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Ninety percent of my tweets follow this form, with the exception of when...

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Avoid These 10 Common Webinar Mistakes

Avoid these common webinar mistakes PHOTO: Shutterstock Business marketers often use webinars in their content marketing playbook to offer thought leadership and, of course, generate quality leads for their sales agents. According to the Content Marketing Institute's B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America report, 43 percent of marketers use webinars/online presentation platforms to manage content marketing efforts. But do marketers always make the most of...

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What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

The rise of podcasts and music services like Pandora and Spotify, has given new life to audio marketing PHOTO: Unsplash Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of the millennium, audio content lost its way....

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How Geotagging Helps Marketers Locate Active Customers

It's now possible for marketers to locate the right customers at the right place: how will you capitalize on this? PHOTO: N. on unsplash Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example....

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How B2B Companies Can Build Their Brands on Instagram

Instagram has proven to be an effective way to market to hard-to-reach demographics. PHOTO: Photo by ian dooley on Unsplash What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.  The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely...

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Machine Learning Will Transform the Advertising Industry

Machine learning promises to help you better understand consumers, improve the customer experience and extend the reach of your ads. PHOTO: Igor Ovsyannykov on Unsplash Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.   Machine learning is gaining momentum over traditional analytics models, which are no longer effective and...

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How to Make One-Time Buyers Repeat Buyers

If a customer's first purchase is her only purchase, you're missing opportunities. However, if you focus on patterns and analytics, you can increase your number of repeat buyers. PHOTO: Giulia Bertelli on Unsplash After analyzing data for many businesses, one statistic has always struck me: the number of customers who’ve only purchased once.  Whether it’s for a retail product, travel, charity or financial services, it’s remarkable...

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Will Customers Buy Into Your Seller Persona?

We've all heard of buyer personas, but the seller persona you present in public will help customers decide whether or not to do business with you PHOTO: Autumn Goodman on unsplash You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to...

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Jahia Offers Salesforce Connector

Jahia released a connector to Salesforce aimed at helping customers improve digital experiences while remaining compliant with the GDPR PHOTO: shutterstock Geneva-based Jahia has released a bi-directional connector for Salesforce. Normally, the release of a connector is small change. This one, however, offers users ways of create superlative digital experiences from the Salesforce data. It also opens up the possibility of other connectors to customer data...

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