The article explores the website design trends that have made a significant impact in 2023. The ten trends detailed in the article have showcased their staying power and are projected to continue into 2024. These trends include pop-out navigation, serif typography, round animated text elements, text and motion, vertical photos or videos, AI-inspired models and imagery, beautiful food photography, white on black aesthetics, monochrome color schemes, and card elements with curved edges.
The pop-out navigation trend aims to bridge the gap between desktop and mobile design, creating greater consistency across devices. Serif typography has gained prominence in website design, offering a beautiful and highly readable alternative to sans serifs. Circular, animated text elements and text and motion trends aim to create engaging and interactive user experiences. The use of vertical photos or videos has emerged as a response to the dominance of horizontal imagery on desktop screens, contributing to a more uniform look and feel across devices.
AI-inspired models and imagery, beautiful food photography, white on black aesthetics, monochrome color schemes, and card elements with curved edges emphasize minimalist design, elegant color schemes, and visually engaging content. The examples provided in the article illustrate how each trend has been effectively implemented on various websites.
The article also highlights the importance of ensuring readability while utilizing new design elements, as user experience remains a top priority. Additionally, it emphasizes the significance of combining new and old design trends to create visually stunning and highly functional websites.
The author of the article, Carrie Cousins, brings more than 10 years of experience in the communications industry and provides a comprehensive and insightful overview of the trends that have shaped website design in 2023. The article concludes with a hopeful outlook for continued innovation and creativity in website design as we move into 2024.
Overall, the article offers a well-researched and informative analysis of the top website design trends of 2023, offering valuable insights for designers, developers, and industry professionals.
Read Full Article