The article discusses the importance of effective communication for designers, both in the context of aesthetic communication through their designs, as well as in their professional interactions with clients, suppliers, and other designers. The author emphasizes the significance of honing communication skills, particularly for freelance designers who are responsible for managing their own business relationships.
The article provides five key communication tips for designers:
1. Choosing the Right Medium: Designers are advised to select a communication medium that works best for them and to maintain consistency in their choice. The importance of separating personal and professional contact information is also highlighted.
2. Establishing a Communication Pattern: Developing a communication routine and informing all parties involved about the plan from the outset to avoid misunderstandings.
3. Keeping a Written Record: The importance of documenting communications, such as contact information, meeting details, financial matters, and client feedback, is stressed. A suggestion to keep all email correspondence related to a specific topic or project within one email chain is provided.
4. Politeness in Communication: The article emphasizes the significance of maintaining good manners and politeness in all forms of communication, including speaking, writing, and emailing. Following email etiquette and using polite language, such as “Please” and “Thank You,” is encouraged.
5. Avoiding Technical Jargon: Designers are advised to communicate with clients using simple language and to provide explanations for any technical terms used, ensuring that everyone can understand the dialogue.
In conclusion, the article encourages designers to pay more attention to how they explain and communicate about their work, as effective communication can lead to better relationships and project outcomes. It also acknowledges the potential challenges for creative individuals in professional communication but reassures readers that with attentiveness and practice, designers can improve their communication skills for better collaboration and success.
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