The article discusses the growing trend of ecommerce, where businesses sell products online and consumers make purchases through online platforms. The author highlights various ecommerce statistics that shed light on the potential impact and growth of ecommerce in the coming years.
Some key statistics mentioned in the article include the average number of products bought per online order, the global conversion rate of online shoppers, and the correlation between high-performing retail businesses and their investment in digital and ecommerce. Additionally, the article touches on the role of social media in driving ecommerce, with a majority of social media marketers using these platforms to promote and sell products.
One interesting prediction mentioned in the article is that Grocery is expected to become the largest ecommerce category in the U.S. by 2026. This demonstrates the shifting consumer behavior towards online shopping and the significance of ecommerce in the retail industry.
The article also delves into the increasing use of social media for selling products, with statistics showing the effectiveness of social selling for businesses and the preference of certain age groups for discovering products through social media channels. However, there are concerns among consumers regarding the legitimacy of sellers on social media platforms and the accuracy of product descriptions.
Overall, the article provides valuable insights into the current ecommerce landscape and the potential for growth in the ecommerce sector. It emphasizes the importance of digital platforms and social media in driving sales and reaching consumers in a rapidly evolving retail environment.
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