Blogging Statistics — 31 Stats You Need to Know in 2024

by | Dec 21, 2023 | Business Blogging, Digital Marketing

In the fast-paced environment of online marketing, the importance of content remains consistent. HubSpot has compiled a list of 31 blogging statistics to assist businesses in their content marketing strategy for 2024. The goal is to help companies spend less time worrying and more time creating content that captivates and converts audiences.

According to the statistics, companies that prioritize blogging experience 13 times more return on investment (ROI) than those that do not. The benefits of business blogging include increased website traffic, lead generation, and engagement with potential customers. In fact, businesses with active blogs have 434% more indexed pages and 97% more inbound links.

The statistics also provide insights into the writing, formatting, and posting aspects of blogging. For instance, the average blog post is 1,376 words, and posts with video experience a 4x increase in engagement metrics. Visual content, such as infographics, is highly valued by content marketers, with 40% stating it performs best in their articles. Additionally, bloggers who publish 2-6 times per week are 50% more likely to report strong results.

Challenges in blogging are also highlighted, with 52% of bloggers finding it increasingly difficult to engage with their audiences. Additionally, while many content creators recognize the value of original visuals, 35% struggle with creating consistent visual content.

Despite these challenges, the statistics reveal that the average human attention span has decreased from 12 seconds to 8.25 seconds in the last two decades, emphasizing the need for engaging and visually stimulating content. Ultimately, the data aims to inspire businesses to develop successful blogs, optimize web content for SEO, and consider the preferences of their target audience.

The article concludes by encouraging businesses to consider tips from HubSpot’s blog team for building a successful blog and offers a free blog builder to help companies get started with blogging. Ultimately, the compilation of blogging statistics serves as a valuable resource for businesses looking to enhance their content marketing efforts and achieve tangible results.

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