The article discusses how to diagnose drops in organic traffic using Google Search Console, especially for those still using the previous version of Google Analytics or experiencing discrepancies in their GA4 reports. Google has provided a helpful guide on this topic,...
“Generative AI tools have gained popularity in recent years, but traditional spreadsheets such as Microsoft Excel and Google Sheets remain essential for marketing analytics. Majority of famous SEO tools export data in CSV format, making it necessary to have...
The article, titled “The Definitive Guide for Writing and Designing Emails That Convert,” emphasizes the continued importance of email marketing as an effective tool for engaging audiences and driving conversions. However, in the current digital landscape,...
In todayʼs competitive agency marketplace, client churn can be a significant challenge for small-to-medium-sized firms, with turnover rates sometimes reaching 40% or more. Retaining existing clients is crucial, as it costs four times as much to acquire a new client as...
In the field of marketing and SEO, data analysis is a crucial aspect of daily operations. However, it is important to recognize that how data is initially perceived can often be misleading once further examined. Many pitfalls can arise when dealing with SEO data, and...
Paid media professionals are no strangers to reporting. However, not all PPC reports should be treated the same. Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. ...
