“Generative AI tools have gained popularity in recent years, but traditional spreadsheets such as Microsoft Excel and Google Sheets remain essential for marketing analytics. Majority of famous SEO tools export data in CSV format, making it necessary to have strong skills in using spreadsheets for data organization, cleaning, and analysis. Even with the use of genAI for data analysis, the foundational skills of working with spreadsheets are crucial for digital marketers and SEO professionals.
The article presents five valuable tips to enhance Excel and Google Sheets skills. The first tip involves merging multiple Excel files, which can be time-consuming if done manually. By using the ‘From Folder’ option in Excel’s Data tab, users can easily merge multiple files with similar columns within minutes, saving time and effort. The second tip focuses on spellchecking thousands of words at once using macros, which significantly reduces the time needed for this task. The article provides a sample code for highlighting misspelled words within a large Excel file and advises on a manual review for better accuracy.
The third tip demonstrates how to detect the source language of keywords using Google Sheets and the DETECTLANGUAGE formula. While the formula may not be perfect, it provides a good starting point for determining the language of keywords, especially those written in languages that use the Latin alphabet. The fourth tip introduces a macro for counting colored cells in Excel, which is particularly useful when dealing with multiple columns and color-coded data. This tip offers a method to automatically count cells with specific colors from all the columns, streamlining the task and improving efficiency.
Lastly, the article highlights the use of Google Sheets’ ArrayFormula to perform multiple formula steps simultaneously, reducing the complexity of tasks such as currency conversion and ROI calculation. While the formula may appear long, it only needs to be entered once and can be generated by tools like ChatGPT.
In conclusion, while genAI tools can provide quick insights from data analysis, the importance of using spreadsheets for data preparation and structuring cannot be understated. Mastering Excel and Google Sheets skills can significantly improve the efficiency and accuracy of marketing analytics for SEO and digital marketing professionals, allowing them to make informed decisions based on well-organized and clean data.”
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