SEO

How to Know Your Audience to Master Your Marketing Campaigns

Keywords. Conversion. User experience. Search engine optimization.What do all of these words and phrases have in common?They all relate to how you will attract, engage, and convert your target audience.The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables.The more you know about your audience, the more powerful your digital marketing efforts will become.At some point,...

Read More

What’s the Ideal Blog Post Length for SEO?

It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog post length for SEO?The answer isn’t as simple as a number of words.There are many variables that can and should be considered when deciding what is the best length for your articles and blog posts, but the two most important factors to get an answer are:Who is your target audience?How long...

Read More

The 10 Best Ranking Contact Us Pages on the Web

Let’s face it. When developing a new website, the design of the Contact Us page, probably isn’t top of mind. In many cases, it isn’t given much thought at all.And that’s a mistake.Think about it – the contact us page is the gateway to new business.Shouldn’t it be given the same consideration as any other important landing page? Yes, it should!It needs to be visually appealing and written well, just...

Read More

5 Things Every SEO Strategy Needs

In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit.It’s a wonderful thing. Not every industry does this.Unfortunately, we invest less time in talking about how to develop our own SEO strategies.While every SEO strategy is – and should be – different, there’s an underlying strategy to developing strategies.Here are five things every SEO strategy needs.1. A Mind MapA mind...

Read More

How Long it Takes for a Link to Affect Rankings

Someone asked me if it was true that it takes around three months for Google to assign value to a link.The interesting thing about the recent patents and updates to patents is that they explain a way to efficiently accomplish these mind boggling calculations.Those kinds of research papers aren’t super exciting because they’re concerned with how to essentially do geek plumbing. But they are important because they make things like...

Read More

5 Things to Look For in a Hosting Company

As SEO professionals, we have no shortage of things to worry about.There are the old standbys: backlinks, content creation, sitemaps and robots.txt files.And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index.Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance.I’m...

Read More

How to Choose a Domain Name That Will Stand the Test of Time

Choosing the right domain name could be one of the most important decisions you make for your business.It sounds straightforward, but here are some things you should always take into consideration when choosing your domain name.1. Does It Match Your Brand Name?There’re a few reasons why this is important:It’s bad branding to have a company name which doesn’t match the domain name.Using the same name will help people find your...

Read More

How to Use B2B SEO to Generate High-Quality Leads

Speaking with business owners, I often hear the same thing:“SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to generate high-quality B2B leads through content.”None of that is true.While it has certainly become more challenging to succeed with SEO in recent years, smart marketers know that there are ways to make a mark with content.Moreover, because the benefits of SEO accrue...

Read More

5 Examples of Terrible Content That Ranks Remarkably Well

Google is constantly tweaking its ranking factors to ensure it shows only the best results to searchers.Because only the most relevant, authoritative, and highest quality content ranks at the top of the SERPs. Right?Well…Not always.Sometimes low-value webpages that offer little value to searchers still manage to rank well.This article will highlight five of the most common types of content that, sadly, I come across too often in the organic search results.1....

Read More

The 11 Most Important Parts of SEO You Need to Get Right

SEO does not work in a vacuum. It requires many moving parts working in the right context in order to create a holistic, effective marketing strategy that gets results for your business.From audience, to the user, to final conversions, SEO involves executing the right moving parts in the correct context and in the correct order to win clients, conversions, and sales for your company.In this post, I’ll detail the 11...

Read More