SEO

What Is Link Reclamation & How to Regain Lost Link Value

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.It seems like the concept of link reclamation is constantly in flux.More and more link builders are skewing toward technical SEO and our ideas on SEO continue to evolve.Still, for link builders starting out, link reclamation has always been a hard phase to navigate — partly because the “rules” for how a website should be built can...

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Google Exploit: Canonical Negative SEO

A new negative SEO attack method has been discovered. What makes this exploit especially bad is that it is virtually impossible to detect the attacker. There is no way to recover if the attacking website is unknown.So far, Google is remaining silent on how they intend to proceed to close this exploit in how Google ranks and de-ranks web pages.It is noteworthy that this exploit has been observed but not...

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Why & How to Build Trust, Authority & Reputation

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses:Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients.When TAR is present, prospects become emotionally engaged, which leads to loyalty.As for the other businesses that lack TAR, they dilute the choices, creating tougher...

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Anchor Text Best Practices for Google

Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. What is the best practice for the use of anchor text today?Industry Standard Guidance...

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How to Ride Search Waves and Find Niche Keywords for Your Brand

PHOTO: Sweet Ice Cream Photography Digital marketers are often asked to wear multiple hats. Some of us come from business backgrounds, IT, engineering, data, you name it. But at the end of the day, the goal is largely the same: help our companies grow as consistently and economically as possible. Those of us working for growth-oriented businesses that rely heavily on...

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12 Reasons Why Your Business Absolutely Needs SEO

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?These 12 reasons should offer some clarity, regardless of the industry or business size, as to why...

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What Is Topical Authority: Everything You Need to Know

Topical authority, a deceptively simple premise and in that simplicity lies its seductive draw. And with that draw, and the success of the improved rankings will come, lies the danger.Topical authority, as many of us think of it today, will die and with it the enormous resources that went into developing it for our sites.But let’s put a pin in that thought. The question we promised to answer in this...

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Time to Consider that Links Matter Less for SEO?

A colleague asked me about legitimate link building. He wanted results oriented strategies, something that can scale but wasn’t blackhat or unrealistic “build content and they will come” advice. After thinking about his question that afternoon I realized that maybe links matter less for SEO that they have in the past.Links Don’t Count the Same as they Used toJust my observation, but it feels like there are at least three...

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Google Switches to Infinite Scrolling Mobile Search Results

Google has introduced infinite scrolling to mobile search results pages.Where there used to be page numbers at the bottom of SERPs there is now a “more results” button. Tapping on the button will trigger more search results to load within the same page.Google has confirmed this is just a “test.” However, it’s not one of those tests that shows up once in a while. The “more results”...

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How SEO Works, Exactly – Search Engine Journal

Search engine optimization evolves and changes all the time.Every year, certain methods are embraced by the SEO community as “must-have tactics,” while others get pushed to the brink of history thanks to Google’s algorithm updates.In light of this, SEO is perceived by many as a never-ending battle between search engines and SEO professionals who continue to puzzle out updates to gain more traffic and increase SERP visibility for a short while.But is...

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