The nail biting. The endless coffee. The sleepless nights. You can’t keep it up, but you need to know: Is my site hacked? Good news, you don’t have to stay up all night, grind down your nails, or consume all the coffee in the building to find out if your website has been hacked. You have plenty of free (and trusted) tools that you can use to check your site. Keep reading to...
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Web design is responsible for nearly 95% of a visitor’s first impression of your business. That’s why it’s more important than ever to incorporate modern web design into your marketing strategy. But what modern web design trends are on the horizon for 2020 — and how can you use them to freshen up your site? Just keep reading for 10 modern web design trends you can steal for inspiration this year! Need more modern...
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Did you know that 75% of opinions on website credibility comes from design? If you want people to look at your services and find you credible, you must invest in web design for services pages to provide your audience with a positive experience. By looking at some web design examples for service pages, you’ll get inspiration for building an impactful service page. Don’t know how to create a service page? Don’t worry! With...
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You’ve just set foot in the five-star vacation resort where you’ll be spending the next week. The lobby smells like fresh linens, the check-in desk is easy to find, and the lighting is warm. The comfort you feel upon entering the resort makes you trust your surroundings, and the beauty makes you want to indulge in a swim — or maybe even a visit to the all-inclusive spa. via GIPHY The way you...
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What do Amazon, Hershey’s, and The Wall Street Journal have in common? They’ve all gotten named in lawsuits related to website accessibility and the Americans with Disabilities Act (ADA). They aren’t alone, either. In 2018, more than 2000 website accessibility lawsuits (a 177% increase from 2017) got filed, emphasizing the increased importance and focus on ADA compliance. If you’re now wondering, “Is my website ADA compliant?” this article is here to help. Keep...
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When you’re trying to grow your business online, you must monitor vital metrics to ensure your business is growing. One important metric is your website’s conversions. Conversions help you determine if you’re driving success with your digital marketing campaigns. So, what is website conversion? How can you improve your website conversion rate? Keep reading to learn more about website conversions and find five tips to improve your conversion rate! If you want...
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Did you know that over 70% of people will research a company on the web before deciding to buy or visit, yet 46% of small businesses in the U.S. don’t have a website? If you don’t have a site, people can’t research your company and determine if you’re a good fit for their needs. If you find yourself asking, “Do I need a website for my business?” we’ve got the answers...
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Your website is your virtual business card and it often provides the first impression of your business to future customers — making it one of the most important aspects of your company. But if your website still has cobwebs from the 2000s, it’s time to put together a website redesign process. A website redesign process can help bring your site to life and engage potential customers. Not only that, but it can...
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Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has a tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many...
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Did you know that for every second faster your website loads, you increase conversions by 7%? A fast loading website leads to longer dwell sessions, improved engagement, and increased conversions. When people can access information fast, they’re more likely to stay on your page. So now you’re probably wondering, “How fast should my website be?” Well, we’ve got all the answers! On this page, we’ll answer questions like: How fast should my website be? What...
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