Digital Marketing

How Marketers Can Overcome the AI Trust Gap

PHOTO: Greg Plominski By now, we've all read the headlines about AI rendering humans obsolete, as well as the inevitable rebuttals that robots will never replace human creativity. Like most things, the answer lies somewhere in the middle, with marketing being a prime example of an industry where machine learning (ML) techniques and human intuition go hand-in-hand. As our CMO (and CMSWire contributor) Lynne Capozzi recently wrote, “You need to have...

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3 Tips to Better Lead Remote Analytics Teams

PHOTO: shutterstock Communications can get tough when analytics teams work from home, revealing workflow bottlenecks in unexpected ways. At times, analytics teams are called on to comment when they don't have a clear view of workflow concerns, which can cloak growing issues. At the same time, managers are tasked with giving teams the right data access to allow for faster decision making. This means choosing metrics and data that will trigger...

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Facebook, We Need to Talk

Thirteen years ago this month, my colleague Atle Skjekkeland and I decided we needed to figure out exactly what Facebook was all about. Continue reading...

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Where Omnichannel Experiences Get Stuck

PHOTO: Matthew Brodeur As the number and variety of channels customers use to interact with brands continues to grow, delivering an omnichannel marketing strategy has remained a priority for organizations large and small. Yet six primary sticking points stand in their way. 1. Lack of Integration “Mismatched segmentation across tools is a huge issue that silos customer data, creating an inconsistent and unreliable view of customer experiences. Platforms that don’t integrate...

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