Google has recently released the Performance Max developer guide, a dedicated resource aimed at helping developers access the necessary information to build PMax integrations more easily. This guide consolidates all essential information into one convenient location,...
The article discusses an issue faced by advertisers attempting to export reports from Google Ads Report Editor where the data is showing zeros instead of the actual numbers. Greg Kohler, also known as PPCGreg, posted a screenshot showing blank data and zeros in a...
Google has rolled out a new tool called Meridian, an open-source Marketing Mix Model (MMM) designed to assist advertisers in analyzing campaign performance while also prioritizing user privacy. With Google’s upcoming plan to eliminate third-party cookies later...
Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Google’s latest update to the verification process for Local Services Ads, particularly focusing on the legal services sector. Google has announced that starting from the end of 2024, professionals, such as lawyers, will need to undergo an...
In a recent development, Google has encouraged advertisers to make urgent investments in AI technology to prepare for the potential elimination of third-party cookies. The UK’s Competition and Markets Authority (CMA) had raised privacy concerns last month, delaying...
