The article discusses an issue faced by advertisers attempting to export reports from Google Ads Report Editor where the data is showing zeros instead of the actual numbers. Greg Kohler, also known as PPCGreg, posted a screenshot showing blank data and zeros in a...
Google has rolled out a new tool called Meridian, an open-source Marketing Mix Model (MMM) designed to assist advertisers in analyzing campaign performance while also prioritizing user privacy. With Google’s upcoming plan to eliminate third-party cookies later...
Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Google’s decision to withhold channel-specific key performance indicators (KPIs) for Performance Max (PMax) campaigns. Google confirmed that they intentionally do not offer channel-level reporting for PMax campaigns because it could...
Google is implementing stricter restrictions on personalized ads for consumer financial products and services starting on February 28. Any violations of the updated policy will result in a warning and possible account suspension. It may take up to six weeks for the...
Google has announced that it will be issuing credit refunds to advertisers who were overcharged due to a technical glitch affecting a small number of campaigns within Display and Video 360 that ran from July through December of last year. Advertisers who were affected...
