Google investigating Local Services Ads bug

Google investigating Local Services Ads bug

Google is currently investigating a bug in its Local Services Ads (LSA) that is causing businesses to appear in search results for their competitors’ names. This issue arose shortly after Google introduced branded LSAs, known as Direct Business Search ads, which allow...
Google announces Misrepresentation policy update

Google announces Misrepresentation policy update

Google Ads is making updates to its Misrepresentation policy, particularly in the section related to unacceptable business practices. These changes are set to take effect in March and will focus on preventing deceptive practices that could lead users to part with...
How each Google Ads bid strategy influences campaign success

How each Google Ads bid strategy influences campaign success

The article provides insights into bid strategies in Google Ads, a topic that can be challenging for even experienced PPC advertisers. With over half a dozen bid strategy options available, each serving different objectives and use cases, it’s easy to lose track...
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