Google has recently announced the initiation of a pilot program for branded Local Service Ads (LSA) called Direct Business Search. The new ad type allows brands to show up in search results when a user directly searches for a particular brand or business. Businesses...
Google has announced that its generative AI features for automatically created assets (ACA) are now available to all English language advertisers in the U.S. and UK. This expansion allows advertisers to utilize generative AI to aid in the creation of their ad...
Google has made significant changes to the availability of Web Stories, including stopping their appearance in Google Images, the Google Discover carousel view, and the transition of the grid view to a carousel view in Google Search results. These changes were...
Google has recently announced that it is rolling out the “Sponsored” label to Gmail ads on mobile devices worldwide, with the exception of European Union countries. Moreover, the layout of Gmail ads has been updated, shifting the Sponsored label to appear alongside...
The article discusses a concerning tactic used on Google’s Local Service Ads (LSA) that could potentially sabotage competitors. The issue arises when multiple LSAs are linked to a Google Business Profile (GBP), causing the ad to become invisible and impeding the...
Google Ads will be phasing out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads from October. In their place, a target Return on Ads Spend (tROAS) for hotel campaigns and an expanded Performance Max for travel goals will be...
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