The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats. We understand the challenge that professionals like...
Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them even harder — and one that can be overlooked if your search...
Google has announced the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing campaigns. This tool comes as marketers look to reduce reliance on...
