Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. This new solution will be available to advertisers on Facebook and Instagram starting later this month. It allows businesses to access all the features...
Google has issued an urgent warning to all Universal Analytics 360 users that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before the end of March. Failure to take action within the next two weeks could result in the loss of...
Google Ads has recently rolled out a new email series that provides partners with customized optimization advice. Each email in the series is specifically tailored to the client’s account setup, offering recommended solutions to enhance campaign performance....
Google has recently announced the initiation of a pilot program for branded Local Service Ads (LSA) called Direct Business Search. The new ad type allows brands to show up in search results when a user directly searches for a particular brand or business. Businesses...
Google has announced that its generative AI features for automatically created assets (ACA) are now available to all English language advertisers in the U.S. and UK. This expansion allows advertisers to utilize generative AI to aid in the creation of their ad...
Google has recently announced that it is rolling out the “Sponsored” label to Gmail ads on mobile devices worldwide, with the exception of European Union countries. Moreover, the layout of Gmail ads has been updated, shifting the Sponsored label to appear alongside...
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