Google unveils major SPN update as it removes opt-out option

Google unveils major SPN update as it removes opt-out option

Google is making significant changes to give advertisers more control over ad placement within the Search Partner Network. Starting March 4, advertisers using Performance Max will now have access to impression-level placement reporting of Search Partner Network sites....
Five steps to take before third-party cookie deprecation

Five steps to take before third-party cookie deprecation

LinkedIn has recently released a comprehensive guide aimed at providing marketers with actionable steps and strategies to enhance campaign performance in light of the impending deprecation of third-party cookies. The guide emphasizes the importance of adapting to...
Google investigating Local Services Ads bug

Google investigating Local Services Ads bug

Google is currently investigating a bug in its Local Services Ads (LSA) that is causing businesses to appear in search results for their competitors’ names. This issue arose shortly after Google introduced branded LSAs, known as Direct Business Search ads, which allow...
Instagram pilots background editing tool and in-stream ordering

Instagram pilots background editing tool and in-stream ordering

Instagram has introduced two new features for brands and content creators. These features are Backdrop, an AI background editing tool for Stories, and Get Orders, a feature that allows in-stream ordering for feed posts and Stories. Backdrop is an innovative new tool...
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