The article discusses Google’s latest update to the verification process for Local Services Ads, particularly focusing on the legal services sector. Google has announced that starting from the end of 2024, professionals, such as lawyers, will need to undergo an...
In a recent development, Google has encouraged advertisers to make urgent investments in AI technology to prepare for the potential elimination of third-party cookies. The UK’s Competition and Markets Authority (CMA) had raised privacy concerns last month, delaying...
TikTok has launched a new Trends Digest series to showcase the latest trends that are gaining popularity on the platform. This monthly update aims to provide content ideas and practical tips on how users can integrate these trends into their videos to increase their...
Google is currently testing a new PPC ad format, but important details such as the official name, functionality, impact on auction dynamics, and effect on metrics have not been released yet. The lack of transparency regarding this new ad format has led to criticism...
The article discusses Google’s decision to withhold channel-specific key performance indicators (KPIs) for Performance Max (PMax) campaigns. Google confirmed that they intentionally do not offer channel-level reporting for PMax campaigns because it could...
Google Analytics 4 (GA4) has introduced a default Google Ads report, which is now accessible within the performance reporting section of your account. In order to access this report, users need to link their GA4 profile with their Google Ads account. This new feature...
