The Google Ads API v13 is set to sunset on January 31, 2024, which means that all API requests associated with this version will fail from February 1, 2024 onwards. This development will have a direct impact on ad campaign functionality and those who have not migrated...
The article discusses the partnership between Instacart and Caper Carts in Good Food Holdings banner stores, where Instacart will begin serving ads on the AI-powered smart carts. Launch partners for these advertisements include Del Monte Foods, Dreyer’s Grand Ice...
Group M, the media-buying division of WPP, is collaborating with several companies to simplify the buying and placement of ads on streaming services for advertisers. The GroupM Ad Innovation Accelerator program aims to develop a new ad format for streaming services in...
YouTube creators now have the opportunity to give away 10 free subscriptions each month through a new program aimed at promoting audience growth. The creators who are eligible for this program and have channel memberships can utilize this benefit without any...
Google Ads has announced that it will no longer respond to multicall requests within hybrid setups, beginning January 2024. This decision is part of the platform’s transition from waterfall to real-time bidding auctions for publisher apps. It is essential for...
Google has recently updated its ad policy for personalized ads, placing tighter restrictions on consumer financial products and services. However, the enforcement of this policy has resulted in complaints from marketers, who argue that it has caused issues for...
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