The partnership between BidsCube and Pixalate is aimed at fostering a secure and trustworthy environment for publishers and advertisers in the digital advertising industry. By integrating Pixalate’s fraud protection, privacy, and compliance analytics solutions into...
The article discusses the challenges and opportunities faced by advertisers in the ever-evolving digital advertising landscape of 2023. It begins by using the metaphor of a challenging first run with new running shoes to illustrate the transformative year experienced...
In todayʼs competitive agency marketplace, client churn can be a significant challenge for small-to-medium-sized firms, with turnover rates sometimes reaching 40% or more. Retaining existing clients is crucial, as it costs four times as much to acquire a new client as...
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable...
It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it...
As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. To thrive, advertisers must find a careful balance between both technologies, ensuring...
