BidsCube teams up with Pixalate to combat ad fraud

by | Dec 19, 2023 | Digital Marketing, PPC, Sponsored content

The partnership between BidsCube and Pixalate is aimed at fostering a secure and trustworthy environment for publishers and advertisers in the digital advertising industry. By integrating Pixalate’s fraud protection, privacy, and compliance analytics solutions into BidsCube’s programmatic ecosystem, clients will have access to comprehensive tools powered by AI and machine learning. This partnership is significant in addressing ad fraud and championing transparency in programmatic advertising, as it reflects a commitment to delivering trustworthy and secure programmatic advertising solutions.

The strategic partnership between BidsCube and Pixalate is an essential step in creating a more secure ecosystem that benefits both advertisers and publishers, as highlighted by the recent report from the Association of National Advertisers, which confirms concerns about transparency issues in the programmatic market. Pixalate’s CEO, Jalal Nasir, also expressed encouragement for BidsCube’s proactive approach in creating a programmatic advertising ecosystem built on transparency, efficiency, and quality.

For BidsCube customers, the new features will be available within all platforms out of the box, and users can customize necessary settings through the built-in Pixalate panel. Moreover, partners utilizing managed services will have access to a traffic monitoring option with Pixalate solutions available on demand. This partnership will impact more than 250 of BidsCube’s global programmatic partners, providing reliable publishers with more revenue and advertisers with high-quality advertising inventory.

Overall, the collaboration between BidsCube and Pixalate aims to enhance the digital advertising industry by fortifying the ecosystem and making it more transparent. With a shared commitment to addressing ad fraud and ensuring transparency, this partnership marks a significant milestone in the fight against ad fraud and in championing transparency in programmatic advertising.

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