TikTok has recently restricted the ability for marketers to search for specific hashtags through the platform’s Creative Center tools. This change may make it more difficult for marketers to explore and gauge the popularity of trends, which is crucial for...
The popular social media platform, TikTok, is reportedly aiming to expand its U.S. ecommerce business, TikTok Shop, to $17.5 billion this year in an effort to challenge major players like Amazon. This expansion is seen as a significant opportunity for brands, as 83%...
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising...
