TikTok Creative Assistant now available in Adobe Express

TikTok Creative Assistant now available in Adobe Express

The TikTok Creative Assistant is now integrated directly into Adobe Express, making it more accessible to users. This AI-powered virtual assistant, previously only available within TikTok’s Creative Center, offers users valuable insights on trending hashtags, creative...
TikTok pilots 30-minute video uploads for select users

TikTok pilots 30-minute video uploads for select users

TikTok is currently testing a new feature that allows some users to upload 30-minute long videos in the beta version of its app. This new feature can provide added opportunities for ads to be placed within videos, specifically mid-roll ads, which have been shown to...
TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

The article discusses the increasing use of TikTok as a search engine by consumers, as highlighted in a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing...
TikTok reports non-skippable video ads may harm engagement

TikTok reports non-skippable video ads may harm engagement

The article discusses TikTok’s findings on the impact of non-skippable video ads on user engagement, presenting insights that may be valuable for marketers and advertisers. According to the study, consumers are more likely to watch and engage with...
TikTok planning to rival Amazon with major U.S. expansion

TikTok planning to rival Amazon with major U.S. expansion

The popular social media platform, TikTok, is reportedly aiming to expand its U.S. ecommerce business, TikTok Shop, to $17.5 billion this year in an effort to challenge major players like Amazon. This expansion is seen as a significant opportunity for brands, as 83%...
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