Creating a Company We Love

by | Dec 13, 2023 | Digital Marketing, Office Culture

The article discusses the evolution of the HubSpot Culture Code slide deck, which was originally an internal document but was later shared with the public as a display of the company’s commitment to transparency. The deck has been updated more than 25 times and has garnered more than 5 million views. The company’s rapid growth is highlighted, with over 73,400 customers, 3,800 employees, and more than $674 million in annual revenue. HubSpot expresses gratitude to its customers and the inbound community for its success.

The HubSpot Culture is driven by a shared passion for the company’s mission and metrics, and is characterized by the values of using good judgment and solving for the customer. Employees are expected to embody the characteristics of HEART: Humble, Empathetic, Adaptable, Remarkable, and Transparent.

The article contains highlights from the HubSpot Culture Code, including the company’s approach to recruiting and the importance of creating a culture that is aligned with the company’s values. It emphasizes the significance of solving for the customer’s success, the importance of sharing knowledge, and the value of transparency within the organization. The no-door policy at HubSpot, which allows access to anyone in the company, and the emphasis on results over location or hierarchy are also discussed.

The article concludes by encouraging readers to provide feedback on the deck and offers the opportunity to engage with the author on Twitter.

Overall, the article presents the HubSpot Culture Code slide deck as a reflection of the company’s values and beliefs, and highlights the importance of transparency, customer-centricity, and a growth-minded culture. It provides insights into the core principles that guide HubSpot’s approach to business and emphasizes the company’s commitment to openness and continuous improvement.

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