The article discusses the importance of local search engine optimization (SEO) for small businesses with brick-and-mortar locations and reviews the software solution, Brightlocal. Brightlocal is a web-based SEO tool that offers various features for local search marketing, including local SEO, reputation management, citation builder, local rank tracking, SEO audits, analytics, reporting, and review monitoring. The article delves into the features of Brightlocal, including its local rank tracking tools, local SEO audit, citation tracker, reputation management, listings management, and citation builder. It also provides a step-by-step guide on getting started with Brightlocal, along with the pros and cons of the software.
The article also discusses the pricing plans for Brightlocal, which include Track, Manage, and Grow. The Track plan offers local SEO optimization features, the Manage plan includes tools to manage business listings, and the Grow plan adds review monitoring and generation features. The pricing for the plans starts at $39 per month, making it an affordable solution for small businesses looking to improve their local search performance.
Overall, the article concludes that Brightlocal is an excellent tool for businesses looking to improve local search performance, increase foot traffic, and attract new local customers. With its comprehensive features and affordable pricing plans, Brightlocal provides everything businesses need to optimize their websites for local shoppers. It’s particularly beneficial for those that rely on local search results and want to increase revenue at the local level.
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