Paid media professionals are no strangers to reporting.
However, not all PPC reports should be treated the same.
- Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together.
- Reporting also varies depending on the time frame you review, with the most common cadences being weekly, monthly, quarterly and annually.
Each report has key similarities and differences, so let’s dive in.
Effective analysis overview
First, a quick refresher on how to