The article discusses the increasing integration of AI, automation, and machine learning in PPC ad platforms, focusing particularly on Meta platforms. Meta has rebranded its automated ad products under the Advantage and Advantage+ suite, encouraging advertisers to...
The article provides a comprehensive list of the newest job opportunities in the search marketing industry, specifically focusing on roles in SEO, PPC, and digital marketing. It features a range of positions at various brands and agencies, with detailed descriptions...
The recent publication of a new guide by TikTok, in partnership with Hubspot, offers valuable insights and best practices for lead generation on the platform. This 25-page document covers various aspects such as lead generation forms, hooks, messaging, and calls to...
Google has recently released the Performance Max developer guide, a dedicated resource aimed at helping developers access the necessary information to build PMax integrations more easily. This guide consolidates all essential information into one convenient location,...
A recent analysis by Authoritas suggests that Google’s Search Generative Experience (SGE) may lead to a decrease in traffic for brand-related terms. The introduction of AI-generated answers through SGE opens up opportunities for third-party sites and competitors...
The article discusses an issue faced by advertisers attempting to export reports from Google Ads Report Editor where the data is showing zeros instead of the actual numbers. Greg Kohler, also known as PPCGreg, posted a screenshot showing blank data and zeros in a...
