The latest jobs in search marketing

The latest jobs in search marketing

The article provides a comprehensive list of the newest job opportunities in the search marketing industry, specifically focusing on roles in SEO, PPC, and digital marketing. It features a range of positions at various brands and agencies, with detailed descriptions...
TikTok publishes lead generation best practice guide

TikTok publishes lead generation best practice guide

The recent publication of a new guide by TikTok, in partnership with Hubspot, offers valuable insights and best practices for lead generation on the platform. This 25-page document covers various aspects such as lead generation forms, hooks, messaging, and calls to...
Google SGE a top threat to brand and product terms, study finds

Google SGE a top threat to brand and product terms, study finds

A recent analysis by Authoritas suggests that Google’s Search Generative Experience (SGE) may lead to a decrease in traffic for brand-related terms. The introduction of AI-generated answers through SGE opens up opportunities for third-party sites and competitors...
Google Ads Report Editor exporting zeros; Google is investigating

Google Ads Report Editor exporting zeros; Google is investigating

The article discusses an issue faced by advertisers attempting to export reports from Google Ads Report Editor where the data is showing zeros instead of the actual numbers. Greg Kohler, also known as PPCGreg, posted a screenshot showing blank data and zeros in a...
Reddit launches new ad format that closely resembles user posts

Reddit launches new ad format that closely resembles user posts

Reddit has introduced a new ad format called “free-form ads,” which mirror the appearance and style of user-shared posts on the platform. These ads allow advertisers to engage with users in a similar way to regular posts, aiming to boost engagement levels....
Meta will sunset CrowdTangle in August

Meta will sunset CrowdTangle in August

Meta has announced that CrowdTangle will be discontinued on August 14, 2024, as the company shifts its focus towards developing new research tools. Until the discontinuation date, users can still access CrowdTangle and its Chrome Extension, with data updating in...
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