TikTok launches monthly trends round-up and content tips series

TikTok launches monthly trends round-up and content tips series

TikTok has launched a new Trends Digest series to showcase the latest trends that are gaining popularity on the platform. This monthly update aims to provide content ideas and practical tips on how users can integrate these trends into their videos to increase their...
How to reach new audiences with multi-platform search advertising

How to reach new audiences with multi-platform search advertising

The article discusses how the search advertising landscape is evolving beyond the dominance of Google and Bing. Alternative platforms such as TikTok, Pinterest, YouTube, Reddit, and Instagram are emerging as promising opportunities for advertisers to expand their...
Google pilots new PPC ad format

Google pilots new PPC ad format

Google is currently testing a new PPC ad format, but important details such as the official name, functionality, impact on auction dynamics, and effect on metrics have not been released yet. The lack of transparency regarding this new ad format has led to criticism...
Google Analytics 4 launches default Google Ads report

Google Analytics 4 launches default Google Ads report

Google Analytics 4 (GA4) has introduced a default Google Ads report, which is now accessible within the performance reporting section of your account. In order to access this report, users need to link their GA4 profile with their Google Ads account. This new feature...
Google unveils major SPN update as it removes opt-out option

Google unveils major SPN update as it removes opt-out option

Google is making significant changes to give advertisers more control over ad placement within the Search Partner Network. Starting March 4, advertisers using Performance Max will now have access to impression-level placement reporting of Search Partner Network sites....
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