This article discusses the importance of segmentation in Google Analytics for analyzing data and uncovering opportunities. It explains that segmentation allows users to break down large data sets into smaller segments for easier analysis. The article provides three methods for creating segments in Google Analytics. The first method is using pre-defined system segments, the second method is building custom segments, and the third method is importing segments from the Analytics Solutions Gallery. The article provides step-by-step instructions for each method and emphasizes the benefits of segmentation in gaining accurate insights into website visitors and making data-driven decisions.
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How to Create a Segment in Google Analytics
