The Google Analytics 4 platform is reportedly experiencing a bug that is causing missing data in both the User Acquisition and Traffic Acquisition reports. Users have noted that data prior to September 6 is no longer available, even though it had been accessible for...
The article discusses the recent introduction of new instant support features in Google Analytics 4, which aims to help users navigate the platform more effectively. This move comes in the wake of the forced migration from Universal Analytics last summer, indicating...
In the year 2023, the introduction of GA4 brought about significant changes in the landscape of SEO. However, as we enter 2024, GA4 continues to be a topic of discussion among Search Engine Land readers and SEO experts. This is primarily due to the fact that GA4 was...
The recent announcement by Google allows for the integration of Google AdSense accounts with Google Analytics 4 (GA4) properties. With this integration, AdSense data can now be viewed in GA4 reports and explorations, providing a more comprehensive analysis for...
The article discusses the updates made to Google Analytics 4 in preparation for the deprecation of third-party cookies next year. Google Analytics 4 is accelerating the rollout of the Protected Audiences API and integrating enhanced conversions to provide marketers...
Google Analytics 4 (GA4) is set to introduce three new reports that will allow users to seamlessly analyze data from their integrated 360 ad platforms. The reports are designed to provide insights into the effectiveness of Campaign Manager 360 (CM360), Display &...
