Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties.
Initially rolled out to adapt to a fast-evolving technology and regulatory landscape, GA4’s new features surpass its core functionality of understanding consumer behavior across digital platforms.
The updated analytics tool uses Google AI to provide more relevant insights, predict future purchasing behaviors, and offer solutions for unknowns in the consumer process.
Custom Reporting Experiences
To…