10 Essential PPC Courses for Every Marketer

by | Dec 11, 2023 | Digital Marketing, PPC

for marketers and advertisers looking for a hands-on approach to learning Google Ads strategies. The course is perfect for those who are already members of Skillshare or are interested in exploring the platform’s offerings. 10. LinkedIn Learning: Paid Search Fundamentals Do you already have a LinkedIn Premium membership or want access to LinkedIn’s course offerings? The Paid Search Fundamentals course, taught by Adriaan Brits, is a comprehensive breakdown of paid search marketing. Whether you’re managing PPC campaigns for a business or want to expand your digital marketing skill set, this course covers everything from setting campaign objectives to measuring KPIs for success. Image Source With over two hours’ worth of course material, the lessons are easy to digest and packed with actionable insights to help you see results. Additionally, LinkedIn Learning offers a range of other digital marketing and business courses for subscribers. Pricing: LinkedIn Learning requires a membership which starts at $29.99 per month, but the first month is free. What we like: As a platform known for professional development, accessing courses on LinkedIn Learning provides the potential to bolster your resume and industry credibility. Conclusion If you’re looking to expand your digital marketing expertise or take your career to the next level, taking a PPC course can be a valuable investment. By enrolling in one of these top 10 PPC courses, marketers have the potential to gain the industry-specific knowledge, hands-on experience, and certification credentials necessary to excel in the ever-evolving world of paid search marketing. Whether you’re a beginner marketer or a seasoned professional, these courses offer a variety of instructional styles and content to accommodate different learning preferences, skill levels, and business needs. With certifications offered by platforms like Google, Microsoft, and Amazon, marketers can boost their credentials and enhance their career opportunities in the digital marketing realm. Whether you’re interested in social ads, search ads, or a combination of the two, these diverse PPC courses provide valuable knowledge and skills to help you expand your digital marketing prowess while staying ahead of industry trends and competition.

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