In a recent development, Amazon has issued an apology to advertisers for a flaw in its automated advertising system that resulted in charging them for promoting products that were not available for sale. Sellers, like Rob Robinson, came forward with concerns after...
The article discusses a new deal between Amazon and Reach, the UK’s largest publisher, that allows Amazon to access customer data for targeted advertising. This agreement is a response to Google’s upcoming deprecation of third-party cookies, and it is one...
The popular social media platform, TikTok, is reportedly aiming to expand its U.S. ecommerce business, TikTok Shop, to $17.5 billion this year in an effort to challenge major players like Amazon. This expansion is seen as a significant opportunity for brands, as 83%...
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad...
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads has the potential to be far more effective than Google Ads for...
