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Big Tech in the Crosshairs

PHOTO: Lorie Shaull Over the last several months, many of the leading digital companies — Amazon, Apple, Facebook, YouTube (Google), Twitter and more — have come under fire for business practices that are considered suspect.  Below are recent examples highlighting several companies: Whether you agree with the rhetoric or not, it looks as if the very technology companies who helped...

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Get Off the Ecommerce Sidelines

PHOTO: Nathan Dumlao It feels both recent and a long time ago that ecommerce kicked off in the early '90s.  Recent because in the year 2018, some businesses still scoff at ecommerce. For example, a firm I purchase from for my ecommerce site took almost two weeks to fulfill an order because it does not have, nor does it see any need for,...

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Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go is breaking down the barriers between online and offline experiences. Retailers, take note PHOTO: SounderBruce Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk...

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Google says Assistant now on more than 400 million devices

Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be...

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Amazon in discussions with consumer brands about ads on Alexa

According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. According to the report: The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant, according to several people familiar with the matter who asked not...

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Why Customer Focus Eludes So Many Brands

Companies agree they need to focus on their customers. So why are so many bad at delivering? PHOTO: Maarten van den Heuvel No business can survive without customers. They are integral to the success, or failure, of any organization. Wikipedia defines a customer as: “In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product...

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Coming to terms with fake reviews

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with discounts or free products or services. These deceptive practices — termed “opinion spam” or “sock puppetry”...

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16 Crucial Alexa Skills For Marketers

A majority of Alexa owners user their device to help them cook, check the weather, schedule alarms and control smart home devices, but as more companies and personalities invest in Alexa Skill production, marketers are beginning to reap the benefits. To help you hack your mornings and learn something new during those quiet moments in your home, here are sixteen awesome Alexa Skills for marketers. Marketing and branding...

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Google aims to make apps for Google Assistant more functional and discoverable

Today Google announced a number of updates and improvements to help make third party apps for Google Assistant more functional and easier for users to discover. It’s also adding new capabilities for developers. Developers can now build Assistant apps in Spanish, Portuguese and Indian English. For the UK, Google announced the availability of transactional capabilities (purchases, reservations or appointments). For the app directory, Google is adding new sections (what’s new and what’s...

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How Developers Can Make Recurring Revenue as an Amazing Affiliate

You know how we’ve been discussing finding more and better clients for WordPress, right? Have you ever thought about creating an Amazon affiliate site on WordPress to supplement your income? As a web developer, you are in a unique position to use your skill-set to create awesome content that converts. This is because whilst most people excel only in content (and probably SEO), you can use your WordPress talents to create the...

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