Amazon lands ad data deal ahead of third-party cookie deprecation

Amazon lands ad data deal ahead of third-party cookie deprecation

The article discusses a new deal between Amazon and Reach, the UK’s largest publisher, that allows Amazon to access customer data for targeted advertising. This agreement is a response to Google’s upcoming deprecation of third-party cookies, and it is one...
TikTok planning to rival Amazon with major U.S. expansion

TikTok planning to rival Amazon with major U.S. expansion

The popular social media platform, TikTok, is reportedly aiming to expand its U.S. ecommerce business, TikTok Shop, to $17.5 billion this year in an effort to challenge major players like Amazon. This expansion is seen as a significant opportunity for brands, as 83%...
Amazon Ads launches AI image generation

Amazon Ads launches AI image generation

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad...
5 reasons Amazon Ads is better than Google Ads for ecommerce

5 reasons Amazon Ads is better than Google Ads for ecommerce

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers.  I believe that Amazon Ads has the potential to be far more effective than Google Ads for...
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