Select Amazon advertisers can now create AI-generated images to use in ad campaigns.
Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images.
Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said.
How it works. Head to Amazon Ad Console, select your product, then click Generate. Using generative AI, Amazon will show you various “lifestyle and brand-themed images, based…