LinkedIn has recently released a comprehensive guide aimed at providing marketers with actionable steps and strategies to enhance campaign performance in light of the impending deprecation of third-party cookies. The guide emphasizes the importance of adapting to...
LinkedIn has rolled out a new feature aimed at providing enhanced audience insights to assist in predicting and improving potential campaign performance. The Media Planning API allows users to utilize real-time data signals to evaluate the anticipated reach and...
LinkedIn has introduced a new tool called Website Actions, which simplifies action tracking for B2B marketers. The new data layer eliminates the need for complex coding knowledge and additional tracking codes on websites, enabling marketers to set new conversions,...
LinkedIn has announced that it will be discontinuing lookalike audiences on February 29th. This change will impact advertisers who will no longer be able to create new lookalike audiences or edit existing ones. Lookalike audiences allowed ads to reach new individuals...
LinkedIn has recently introduced sponsored articles as a new tool for marketers to enhance brand awareness, increase engagement, and drive lead generation. This feature allows users to read sponsored content without leaving the platform, potentially leading to higher...
The article discusses the recent surge in demand for LinkedIn ads and the subsequent increase in ad prices. This surge is reportedly driven by the advertiser boycott of unspecified platforms. It highlights the potential of LinkedIn as an alternative platform for...
