LinkedIn Adds Engagement Remarketing for Video and Lead Ads

LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month.Why Engagement Retargeting Was Needed for LinkedInOne of the harder parts of buying media in paid social is that the vast majority of users prefer to not leave the...

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