Google exec addresses advertisers’ automation concerns

Google exec addresses advertisers’ automation concerns

In a recent update, Google introduced several AI-driven enhancements for its Responsive Search Ads (RSAs) with the aim of streamlining ad creation and improving return on investment. However, some advertisers have raised concerns about Google’s increasing...
Google unveils major Responsive Search Ad asset updates

Google unveils major Responsive Search Ad asset updates

Google has announced significant updates to the management and creation of Responsive Search Ads (RSAs). These updates include the ability to display a single headline, associating up to three headlines and two descriptions at the campaign level, and the...
Meta enhances non-click video ad conversions insights

Meta enhances non-click video ad conversions insights

Meta has introduced a new setting for advertisers to measure conversions that occur within one day of a video ad play. This new Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad,...
GA4 adds instant support options and new video tutorials

GA4 adds instant support options and new video tutorials

The article discusses the recent introduction of new instant support features in Google Analytics 4, which aims to help users navigate the platform more effectively. This move comes in the wake of the forced migration from Universal Analytics last summer, indicating...
Google launching Technical ad delivery support on AdMob

Google launching Technical ad delivery support on AdMob

Google AdMob is launching a new feature called Technical ad delivery to assist publishers in ensuring that the displayed advertisements adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). This feature is set to be available by the...
Yelp rolls out live support consultations for advertisers

Yelp rolls out live support consultations for advertisers

Yelp has announced that it will be offering scheduled support consultations for advertisers in an effort to ensure their questions are answered in a “timely manner.” While the platform already offers options such as online FAQs, email, and chat, it...
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