Yelp rolls out live support consultations for advertisers

by | Jan 30, 2024 | Digital Marketing, Google Ads, Paid social, PPC, Yelp

Yelp has announced that it will be offering scheduled support consultations for advertisers in an effort to ensure their questions are answered in a “timely manner.” While the platform already offers options such as online FAQs, email, and chat, it recognizes that some advertisers prefer to speak with a live representative for more personalized assistance.

The move comes amidst reports of dissatisfaction with Google Ads’ support, with frustrated advertisers describing it as “an all-time low.” This has raised concerns among advertisers who rely on Google Ads for their marketing efforts.

For advertisers who are dissatisfied with the level of support provided by Google Ads, Yelp’s alternative platform may be worth considering due to the additional help and assistance it offers.

With the new scheduled consultations feature, advertisers will be able to connect with Yelp’s customer service team without waiting on hold. This allows them to schedule consultations at a time that suits them, eliminating the need to wait for live support.

According to Nicole Lund, Director of Local Business Product at Yelp, the goal is to help advertisers get in touch with the platform as quickly as possible without having to wait on hold. This is especially important for busy business owners who may not have the time to wait on hold for support.

In addition to the scheduled consultations, Yelp is also increasing its use of AI to offer advertisers additional insights into their campaigns. This includes AI-powered smart budgets, which provide personalized ad budget recommendations based on various unique factors about the advertiser’s business.

While Yelp is enhancing its live support offering, Google has faced criticism for providing inadequate assistance to advertisers. While Google has acknowledged these concerns and stated that it is investing in AI to improve its advertiser Help Center, it has not confirmed additional investments in live support despite requests from advertisers.

In conclusion, Yelp’s introduction of scheduled support consultations and AI-powered insights for advertisers demonstrates its commitment to providing valuable support and assistance. For advertisers who are seeking an alternative to Google Ads due to dissatisfaction with its support, Yelp may prove to be a viable option.

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