TikTok publishes lead generation best practice guide

by | Mar 23, 2024 | Digital Marketing, Paid social, PPC, TikTok

The recent publication of a new guide by TikTok, in partnership with Hubspot, offers valuable insights and best practices for lead generation on the platform. This 25-page document covers various aspects such as lead generation forms, hooks, messaging, and calls to action.

The guide emphasizes the importance of optimizing lead generation forms by incorporating visual elements like logos and images, limiting the number of questions to six for higher lead volume, utilizing logic settings for custom questions, linking to privacy policies, including a review screen, and expressing gratitude with a thank you message.

In terms of hooks, TikTok suggests creating educational videos focusing on finance, real estate, and career services to attract viewers by highlighting the benefits of your product or service. By addressing viewers’ challenges and showcasing how your offering can improve their lives, you can increase engagement and potential purchases.

Messaging is another crucial element according to the guide, as it advises on establishing trust with clear and memorable communication of your product or service’s selling points, narrative, and key highlights. Building credibility and emphasizing the value and benefits of your brand can pique viewers’ interest and lead to conversions.

Lastly, the guide emphasizes the importance of calls to action, encouraging viewers to take the next step with a compelling message delivered through text, voice-over, or graphics. Wrapping up with a clear and engaging call to action can leave a lasting impression on your audience.

For a more in-depth understanding of TikTok’s lead generation strategies, readers are advised to download the platform’s lead generation playbook, which requires sharing some first-party data to access. Overall, this guide provides actionable tips and best practices for optimizing lead generation on TikTok, offering valuable insights that may have been overlooked by marketers.

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