Google has rolled out a new tool called Meridian, an open-source Marketing Mix Model (MMM) designed to assist advertisers in analyzing campaign performance while also prioritizing user privacy. With Google’s upcoming plan to eliminate third-party cookies later...
Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Microsoft’s introduction of a new feature called Feed Labels, aimed at simplifying cross-border advertising for retailers. This tool is set to launch in mid-March and is expected to be fully rolled out by the end of the month. Feed Labels...
The article highlights a widespread outage currently affecting Facebook, Instagram, and Threads, with users globally experiencing difficulty accessing the platforms. Users are encountering error messages, being automatically logged out of their accounts, and unable to...
The article discusses Google’s latest update to the verification process for Local Services Ads, particularly focusing on the legal services sector. Google has announced that starting from the end of 2024, professionals, such as lawyers, will need to undergo an...
In a recent development, Google has encouraged advertisers to make urgent investments in AI technology to prepare for the potential elimination of third-party cookies. The UK’s Competition and Markets Authority (CMA) had raised privacy concerns last month, delaying...
