TikTok Creative Assistant now available in Adobe Express

by | Feb 16, 2024 | Digital Marketing, Paid social, PPC, TikTok

The TikTok Creative Assistant is now integrated directly into Adobe Express, making it more accessible to users. This AI-powered virtual assistant, previously only available within TikTok’s Creative Center, offers users valuable insights on trending hashtags, creative brainstorming ideas, and the ability to generate video scripts, all within the Adobe Express platform.

The integration of the Creative Assistant in Adobe Express aims to streamline content creation processes and make them more efficient and user-friendly. This add-on is available for free through the desktop version of Adobe Express, providing users with a cost-effective solution for improving their content creation workflow.

TikTok’s AI assistant is designed to help advertisers and content creators in various ways, such as increasing reach by providing guidance on creative best practices and highlighting top-performing trends. It also allows for creative brainstorming based on new and evergreen trends, as well as the generation or refinement of scripts for TikTok videos. Additionally, the Creative Assistant can analyze top-performing TikTok ads and popular hashtags to provide competitor insights.

In addition to the Creative Assistant, Adobe Express offers a variety of other creative tools, such as templates, Adobe Stock videos and images, editing tools, elements, and overlays tailored for TikTok-first content creation. This integration eliminates the need for extra time, effort, and resources required to use different platforms for each stage of the creative journey.

TikTok has also provided prompt ideas for using the Creative Assistant, such as requesting information on trending content, tips for creating high-performing ads, examples of TikTok ads, and thought starters for ad creatives.

To access the Creative Assistant, Adobe Express users simply need to log in, go to the add-on tab, search for “TikTok Creative Assistant,” and click add. The feature is available in English on desktop for Adobe Express users worldwide.

TikTok has expressed its enthusiasm for the collaboration with Adobe, stating that the new Creative Assistant add-on supports the entire TikTok creation journey from ideation to launch.

Overall, the integration of TikTok’s Creative Assistant within Adobe Express provides users with a comprehensive and efficient solution for content creation, offering valuable insights, tools, and prompts to enhance their TikTok presence.

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