In today’s digital landscape, videos have become a powerful tool for engaging prospects and guiding them through the customer journey. However, for videos to be effective in your online strategy, they must be easily discoverable and suitable for indexing. This...
The Search Engine Results Pages (SERPs) of 2024 are rapidly evolving due to the addition of new features like SGE (Search, Grid, and Entity). This makes it increasingly complex to define an SEO strategy to capture SERP real estate. Video search optimization remains...
The article explores the increasingly sophisticated use of artificial intelligence (AI) in YouTube marketing. It discusses three case studies from Egypt, Saudi Arabia, and India, demonstrating successful examples of AI-enhanced YouTube marketing. The first case study...
Group M, the media-buying division of WPP, is collaborating with several companies to simplify the buying and placement of ads on streaming services for advertisers. The GroupM Ad Innovation Accelerator program aims to develop a new ad format for streaming services in...
Google has recently introduced a self-service option in Google Ads to simplify the setup of reservation video campaigns on YouTube. This new feature includes several YouTube ad products such as YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression...
In today’s digital world, the global social media user base has reached a staggering 4.95 billion. This presents a remarkable opportunity for marketers to tap into this expansive market in order to drive business growth. However, with numerous social media...
