Video search optimization: Top tips for 2024
The Search Engine Results Pages (SERPs) of 2024 are rapidly evolving due to the addition of new features like SGE (Search, Grid, and Entity). This makes it increasingly complex to define an SEO strategy to capture SERP real estate. Video search optimization remains...
Insights from 3 case studies
The article explores the increasingly sophisticated use of artificial intelligence (AI) in YouTube marketing. It discusses three case studies from Egypt, Saudi Arabia, and India, demonstrating successful examples of AI-enhanced YouTube marketing. The first case study...
GroupM teams with YouTube & Disney to transform streaming ads
Group M, the media-buying division of WPP, is collaborating with several companies to simplify the buying and placement of ads on streaming services for advertisers. The GroupM Ad Innovation Accelerator program aims to develop a new ad format for streaming services in...
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google has recently introduced a self-service option in Google Ads to simplify the setup of reservation video campaigns on YouTube. This new feature includes several YouTube ad products such as YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression...