YouTube

Big Tech in the Crosshairs

PHOTO: Lorie Shaull Over the last several months, many of the leading digital companies — Amazon, Apple, Facebook, YouTube (Google), Twitter and more — have come under fire for business practices that are considered suspect.  Below are recent examples highlighting several companies: Whether you agree with the rhetoric or not, it looks as if the very technology companies who helped...

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12 Enterprise Brands Doing YouTube Marketing Right

PHOTO: Shutterstock YouTube has been around since 2004, and the art of YouTube marketing is spreading from industry to industry at a more rapid rate every year. According to YouTube itself, YouTube on mobile alone now reaches more people in the U.S. than any TV network — and brands with well-followed YouTube channels are helping to drive that incredible reach. After...

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YouTube Makes it Easy to Live Stream from Desktops

YouTube is introducing an easier way to start a live stream from a desktop computer.Previously, live streaming from a computer was a multi-step process involving the use of an encoder. Now it’s as easy as clicking a button.YouTube users can start a live stream from their desktop browser by going to youtube.com/webcam and clicking “Go live.” There is no need to download and install any addition software.Streamlined desktop live streaming...

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YouTube Analytics Demographics Report to Contain Less Data

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data.Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed.Here is a summary of the upcoming changes:Creators can no longer filter demographics data by YouTube product. Going forward, YouTube, YouTube Kids, and YouTube Gaming will be aggregated.Creators will no longer be able to see...

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Google Implements Stricter Criteria for YouTube Monetization

Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos.YouTube’s Partner Program allows content creators to make money by placing ads alongside their videos. To qualify for the partner program, YouTube users had to meet a previous threshold of 10,000 total views.Now there are entirely new requirements to meet, which will apply to both new and existing members of the YouTube Partner...

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