Google Business Profile performance insights: What you need to know

by | Jan 12, 2024 | Digital Marketing, Google Business Profile, Local, SEO

The article highlights the importance of checking the performance of a Google Business Profile (GBP) by monitoring various metrics. It emphasizes that just like website analytics, evaluating GBP’s performance is crucial for understanding metrics such as the number of calls, how people find the listing, and the number of users getting directions to the business.

The article provides a step-by-step guide on how to access performance insights from a Google Business Profile. It explains that on desktop, performance insights can be accessed directly from the GBP by clicking “Performance”, whereas on a mobile device, it can be accessed through the Google Maps app by tapping on “Performance” and then selecting “See More”.

The author explains different performance metrics for a Google Business Profile. These include Overview, How People Discovered You, Calls, Messages, Bookings, Directions, Menu, Food Orders, Website Clicks, and Booking Clicks. The article provides detailed insights into each performance metric and how businesses can track and understand these metrics. For example, “Calls” show all calls made from the GBP, “Messages” section tracks messages sent from the GBP, and “Bookings” measure the number of completed bookings by customers.

The article also sheds light on the importance of tracking the performance of a GBP, emphasizing that marketing is all about measuring performance. It encourages businesses to check their GBP performance insights regularly and find ways to enhance engagement with visitors.

Overall, the article serves as a comprehensive guide for businesses to monitor and track the performance of their Google Business Profile. It offers valuable insights into accessing performance data and understanding various metrics, ultimately emphasizing the importance of leveraging this information to improve engagement with potential customers.

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