Google Enforcing New Email Rules Next Month

by | Jan 15, 2024 | Content Marketing, Digital Marketing, News

The article discusses the new, stricter email policies that Google will be enforcing for businesses and groups that send large volumes of email to Gmail accounts. These policies are set to reduce spam and enhance email security. Entities sending more than 5,000 emails per day to Gmail addresses must now follow specific guidelines, including message authentication using protocols like SPF, DKIM, or DMARC, providing an easy unsubscribe option, and staying under a spam threshold set by Google.

To prepare for the February deadline, Google suggests that businesses use a trusted email-sending service, keep their email lists updated, segment their lists for targeted emails, personalize email content, and allow easy unsubscribing. Companies with over 5,000 subscribers must adhere to the new requirements, but smaller email lists can also benefit from following the new standards to improve email deliverability.

While Google acknowledges that the new requirements are not a perfect solution, the company believes that they will help reduce spam and abuse. The main takeaway is that email marketers who comply with the new rules will be able to continue reaching their subscribers.

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