Google Updating Cryptocurrency Advertising Policy For 2024

by | Dec 7, 2023 | Digital Advertising, Digital Marketing, News

Google has recently announced upcoming changes to their cryptocurrency advertising policies, specifically regarding Cryptocurrency Coin Trusts. These changes will take effect on January 29th, 2024, and will apply globally to all accounts advertising Cryptocurrency Coin Trusts. The announcement advises advertisers to familiarize themselves with the new requirements and ensure compliance.

Cryptocurrency Coin Trusts are financial products that allow investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without direct ownership, offering a way to diversify their portfolios.

The updated policy will outline the scope and requirements for the advertisement of Cryptocurrency Coin Trusts, and advertisers targeting the United States will be able to promote these products and services as long as they comply with the specific policies and obtain certification from Google.

In addition to the United States, the updated policy changes will apply globally, and advertisers are reminded of their obligation to comply with local laws in the areas where their ads are targeted.

In the event of non-compliance with the updated policy, Google will issue a warning at least seven days before potential account suspension, giving advertisers an opportunity to address any issues and ensure compliance.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification” for more information on the updated policies.

The deadline for the change in policy is January 29th, 2024, and advertisers of Cryptocurrency Coin Trusts are advised to carefully review the updated policies to ensure compliance with the new requirements. Overall, Google’s announcement emphasizes the importance of adhering to the updated policies and obtaining certification to continue advertising Cryptocurrency Coin Trusts.

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