The Asian market is growing.
Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years.
Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates.
Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users.
According to Nielsen’s report, advertising spending in Asia’s main markets grew by 12%, and digital ad spending increased by 64% in 2022.
The expenditure is also growing in countries such…