In the digital age, customer acquisition can be a major challenge for businesses. To address this issue, it is crucial for companies to allocate their advertising budget effectively. A recent on-demand webinar focuses on optimizing for lower customer acquisition costs...
Google has recently introduced a self-service option in Google Ads to simplify the setup of reservation video campaigns on YouTube. This new feature includes several YouTube ad products such as YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression...
Microsoft Advertising is positioning itself as a leader in the transformation of video marketing by forging partnerships with Netflix and other top streaming platforms. The emergence of Connected TV (CTV) and over-the-top (OTT) platforms is reshaping the advertising...
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats. We understand the challenge that professionals like...
Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them even harder — and one that can be overlooked if your search...
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online...
