The article titled “How Generative AI is Helping Marketers Meet Content Demands” discusses the results of a new report from Deloitte Digital that highlights the challenges content marketers face and how some brands are using generative artificial intelligence (GenAI) to achieve remarkable results. The key findings from the report indicate that 1 in 4 companies have already implemented generative AI for marketing content, with an additional 45% of surveyed marketers planning to implement it by the end of 2024.
Early adopters of GenAI are able to meet content demands 1.5 times more frequently than companies with no plans to use GenAI. Furthermore, all early adopters surveyed have reported positive return on investment (ROI) from their GenAI investments, with an average 12% return so far. In addition, GenAI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.
The article emphasizes the impact of GenAI on content marketing innovation and encourages readers to learn more about how GenAI is fueling a content marketing advantage for early adopters by visiting Digital Marketing Depot to download the report titled “Gen AI Powers Content Marketing Advantage for Early Adopters.”
The article concludes with a note stating that the opinions expressed in the article are those of the guest author and not necessarily Search Engine Land, and it provides information for adding Search Engine Land to one’s Google News feed. Additionally, there is a section highlighting new content on Search Engine Land.
The author of the article is Digital Marketing Depot, which is described as a resource center for digital marketing strategies and tactics. The resource center features a library of white papers, eBooks, original research, and webinars on various digital marketing topics, including advertising, analytics, data and content management, email marketing, SEO, and PPC campaign management.
Overall, the article provides valuable insights into the increasing adoption of generative artificial intelligence in content marketing and the positive impact it has had on early adopters, as well as offering resources for readers to further explore the topic.
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