In 2023, Search Engine Land continued to be a valuable resource for SEO experts, providing a platform for sharing insights and knowledge on the ever-evolving SEO landscape. The 10 most-read SEO columns of the year were dominated by the topic of Generative AI, with 80% of the columns focusing on technologies such as ChatGPT, Bard, and SGE.
Notably, author Tom Demers contributed 5 of the 10 most popular SEO columns, demonstrating his expertise in the field. Some of the most popular columns included “An in-depth analysis of how Google Search Generative Experience could affect your website’s organic traffic,” “Maximizing the ChatGPT API for specific SEO use cases,” and “Creating compelling, clickable title tags using ChatGPT.”
Other topics covered in the top 10 columns included Yandex’s codebase and what SEOs can learn from it, in-depth analysis of E-A-T (expertise, authority, and trustworthiness), and utilizing AI-generated content detection tools. Additionally, the strategic advantage of Bard in SEO and incorporating ChatGPT into keyword research processes were also discussed.
Overall, these top 10 columns provided valuable insights into the latest trends and technologies in the SEO space and offered practical tips for optimizing and maximizing SEO strategies. The diverse range of topics covered by Search Engine Land’s Subject Matter Experts reflects the complex and dynamic nature of SEO and aims to help SEO professionals solve problems and navigate challenges in the field.
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