Meta ad error causes campaigns to overspend by thousands

Meta ad error causes campaigns to overspend by thousands

Meta recently issued an apology to advertisers due to an Ads Delivery outage, which caused a number of ad campaigns to overspend by “thousands.” The technology company has since restored services and expressed regret for any inconvenience caused to advertisers....
Meta advertisers can avoid 30% Apple charge for boosted posts

Meta advertisers can avoid 30% Apple charge for boosted posts

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. This new solution will be available to advertisers on Facebook and Instagram starting later this month. It allows businesses to access all the features...
Meta ad error causes campaigns to overspend by thousands

Meta updates tools to boost brand safety on Facebook & Instagram

Meta is making significant improvements to its tools and platforms to enhance the protection of intellectual property (IP) for brands. This includes updates to the Brand Rights Protection Manager platform, the introduction of a new Intellectual Property Reporting...
Meta boosts automated audience targeting options in latest AI push

Meta boosts automated audience targeting options in latest AI push

The article highlights Meta’s expansion of its Advantage detailed targeting feature, making it available on all campaign objectives and optimizations. This move has come just weeks after the tech giant announced plans to retire detailed manual ad targeting categories...
Meta boosts EU data privacy measures amid targeted ad concerns

Meta boosts EU data privacy measures amid targeted ad concerns

Meta is making changes to its data privacy measures in the European Union (EU), European Economic Area (EEA), and Switzerland in order to comply with the Digital Markets Act (DMA). Facebook and Instagram users in these regions will soon receive notifications prompting...
All Facebook users are monitored by thousands of brands

All Facebook users are monitored by thousands of brands

Facebook’s extensive monitoring and collection of user data has recently been brought to light through a study conducted by Consumer Reports. The study revealed that an average of 2,230 companies actively share data about each user with Facebook, with some instances...
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