Why brand mentions are the future of backlinks

Why brand mentions are the future of backlinks

The article delves into the importance of building brand mentions over traditional backlink building in the world of SEO. It emphasizes that brand mentions are the new backlinks and should be a priority for every SEO professional. The concept of brand mentions was...
How SEO and digital PR can drive maximum brand visibility

How SEO and digital PR can drive maximum brand visibility

In today’s digital landscape, ranking on search engines such as Google and Bing requires a strategic combination of search expertise and public relations finesse. This article highlights the importance of integrating SEO into digital PR to achieve business goals...
Reassessing the role of links in SEO: What data tells us

Reassessing the role of links in SEO: What data tells us

The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking...
How To Identify The Blue Ocean For Link Building Strategy

How To Identify The Blue Ocean For Link Building Strategy

Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to...
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