The article discusses the recent core and spam updates in March 2024, which have had a significant impact on websites, particularly those with spam policy violations. SEOs are feeling the pressure as manual actions are being handed out, signaling the beginning of a...
The article delves into the importance of building brand mentions over traditional backlink building in the world of SEO. It emphasizes that brand mentions are the new backlinks and should be a priority for every SEO professional. The concept of brand mentions was...
In today’s digital landscape, ranking on search engines such as Google and Bing requires a strategic combination of search expertise and public relations finesse. This article highlights the importance of integrating SEO into digital PR to achieve business goals...
The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking...
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to...