The article discusses the increasing integration of AI, automation, and machine learning in PPC ad platforms, focusing particularly on Meta platforms. Meta has rebranded its automated ad products under the Advantage and Advantage+ suite, encouraging advertisers to...
Meta has announced that CrowdTangle will be discontinued on August 14, 2024, as the company shifts its focus towards developing new research tools. Until the discontinuation date, users can still access CrowdTangle and its Chrome Extension, with data updating in...
The article highlights a widespread outage currently affecting Facebook, Instagram, and Threads, with users globally experiencing difficulty accessing the platforms. Users are encountering error messages, being automatically logged out of their accounts, and unable to...
Instagram has introduced two new features for brands and content creators. These features are Backdrop, an AI background editing tool for Stories, and Get Orders, a feature that allows in-stream ordering for feed posts and Stories. Backdrop is an innovative new tool...
Meta recently issued an apology to advertisers due to an Ads Delivery outage, which caused a number of ad campaigns to overspend by “thousands.” The technology company has since restored services and expressed regret for any inconvenience caused to advertisers....
Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. This new solution will be available to advertisers on Facebook and Instagram starting later this month. It allows businesses to access all the features...
