Instagram pilots background editing tool and in-stream ordering

Instagram pilots background editing tool and in-stream ordering

Instagram has introduced two new features for brands and content creators. These features are Backdrop, an AI background editing tool for Stories, and Get Orders, a feature that allows in-stream ordering for feed posts and Stories. Backdrop is an innovative new tool...
Meta ad error causes campaigns to overspend by thousands

Meta ad error causes campaigns to overspend by thousands

Meta recently issued an apology to advertisers due to an Ads Delivery outage, which caused a number of ad campaigns to overspend by “thousands.” The technology company has since restored services and expressed regret for any inconvenience caused to advertisers....
Meta advertisers can avoid 30% Apple charge for boosted posts

Meta advertisers can avoid 30% Apple charge for boosted posts

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. This new solution will be available to advertisers on Facebook and Instagram starting later this month. It allows businesses to access all the features...
Meta enhances non-click video ad conversions insights

Meta enhances non-click video ad conversions insights

Meta has introduced a new setting for advertisers to measure conversions that occur within one day of a video ad play. This new Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad,...
Meta ad error causes campaigns to overspend by thousands

Meta updates tools to boost brand safety on Facebook & Instagram

Meta is making significant improvements to its tools and platforms to enhance the protection of intellectual property (IP) for brands. This includes updates to the Brand Rights Protection Manager platform, the introduction of a new Intellectual Property Reporting...
Meta boosts automated audience targeting options in latest AI push

Meta boosts automated audience targeting options in latest AI push

The article highlights Meta’s expansion of its Advantage detailed targeting feature, making it available on all campaign objectives and optimizations. This move has come just weeks after the tech giant announced plans to retire detailed manual ad targeting categories...
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