Meta has introduced a new setting for advertisers to measure conversions that occur within one day of a video ad play. This new Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad,...
Meta is making significant improvements to its tools and platforms to enhance the protection of intellectual property (IP) for brands. This includes updates to the Brand Rights Protection Manager platform, the introduction of a new Intellectual Property Reporting...
The article highlights Meta’s expansion of its Advantage detailed targeting feature, making it available on all campaign objectives and optimizations. This move has come just weeks after the tech giant announced plans to retire detailed manual ad targeting categories...
In a recent announcement, Meta unveiled new and updated tools to help brands monitor and protect their reputation on Facebook and Instagram. These tools include Brand Rights Protection, Rights Manager, and the Intellectual Property Reporting Center. Brand Rights...
Meta is making changes to its data privacy measures in the European Union (EU), European Economic Area (EEA), and Switzerland in order to comply with the Digital Markets Act (DMA). Facebook and Instagram users in these regions will soon receive notifications prompting...
Facebook’s extensive monitoring and collection of user data has recently been brought to light through a study conducted by Consumer Reports. The study revealed that an average of 2,230 companies actively share data about each user with Facebook, with some instances...
