Meta updates tools to boost brand safety on Facebook & Instagram

Meta updates tools to boost brand safety on Facebook & Instagram

Meta is making significant improvements to its tools and platforms to enhance the protection of intellectual property (IP) for brands. This includes updates to the Brand Rights Protection Manager platform, the introduction of a new Intellectual Property Reporting...
Meta boosts automated audience targeting options in latest AI push

Meta boosts automated audience targeting options in latest AI push

The article highlights Meta’s expansion of its Advantage detailed targeting feature, making it available on all campaign objectives and optimizations. This move has come just weeks after the tech giant announced plans to retire detailed manual ad targeting categories...
Meta unveils updated tools for enhanced brand safety controls

Meta unveils updated tools for enhanced brand safety controls

In a recent announcement, Meta unveiled new and updated tools to help brands monitor and protect their reputation on Facebook and Instagram. These tools include Brand Rights Protection, Rights Manager, and the Intellectual Property Reporting Center. Brand Rights...
Meta placed ads next to content sexualizing minors

Meta placed ads next to content sexualizing minors

The New Mexico attorney general’s office has filed a lawsuit against Meta, the parent company of Facebook, for allegedly running corporate ads next to content that sexualizes underage users. The allegations were made public by Walmart and Tinder’s parent company Match...
Threads now has its own version of hashtags

Threads now has its own version of hashtags

Meta’s Threads has introduced a new feature called “topic tags” that is now accessible to all users worldwide. This feature acts like hashtags by enhancing search functionality within the app. Marketers can utilize this new feature to engage with...
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